Mastering an SEO strategy is an ongoing task. With Google regularly updating its algorithms, that means regularly performing research and revisiting your strategies. However, there is one principle behind each Google algorithm update: EAT. Building your strategies upon EAT is the key for long-term success. So, what exactly is it?

In October of 2019, Google announced its latest update to their search algorithms: BERT. 

BERT, which stands for Bidirectional Encoder Representations from Transformers, is a technique technology utilizes to help algorithms grasp nuances of context in search queries. Rather than looking at the words in a search query one-by-one, BERT uses context and relations of allthe words. This means BERT now accounts for understanding the intent behind search queries. 

Google Ads and Google Analytics have great tools for tracking and monitoring web user behavior to help you market your products or enhance customer service. Companies who use Google Analytics may have noticed a new tracking option, gtag.js, Google’s global site tag. If you aren’t sure what the global site tag is or if it would be beneficial for you, we’ve broken down the details for you.

The General Data Protection Regulation (GDPR) went into effect on May 25, 2018. In order to protect your company and become in compliance to avoid costly fines, the following may need to take place if you do business or send email marketing communications globally. 

In the wake of ever-increasing cyber security and data privacy threats across the globe, it’s no surprise that GDPR policies have been modified to harmonize data privacy laws across Europe and increase data privacy protections. As the deadline for compliance draws near, you may be wondering what exactly this regulation entails and if and how your company may be affected.

There’s a common misconception about what your About Us web page should be and must include. Despite popular belief, lengthy company histories, mission statements, and team biographies are not mandatory components of an effective website. Often times, the page itself is not even necessary.