The General Data Protection Regulation (GDPR) went into effect on May 25, 2018. In order to protect your company and become in compliance to avoid costly fines, the following may need to take place if you do business or send email marketing communications globally. 

In the wake of ever-increasing cyber security and data privacy threats across the globe, it’s no surprise that GDPR policies have been modified to harmonize data privacy laws across Europe and increase data privacy protections. As the deadline for compliance draws near, you may be wondering what exactly this regulation entails and if and how your company may be affected.